PAY PER CLICK

Organic results in the search engine listings, according to research, account for 65% of user clicks. Whilst this only leaves 35% accountable to Pay Per Click, it is still a sizeable number and as such is a complementary online marketing tool.

The advantage of using paid campaigns is that the effect is immediate; keywords can be selected and tweaked to match user search terms enabling instantaneous visibility, unlike search engine optimisation campaigns where the results take much longer to come into effect. And as a user of PPC campaigns, you only pay when your link is clicked upon, rather than paying for placing the advertisement itself.

Moreover, to prevent running up unmanageable bills, it is possible to cap daily budgets in order to keep maximum control over your PPC account.

Although many PPC providers exist, Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the largest network operators.

Paid, or sponsored, search results appear alongside organic listings on the major search engines. However, it is also possible to place PPC advertisements within the pages of actual websites or online blogs – clicking on these advertisements also generates a charge; however the revenue generated is split between the search engine PPC programme and the publisher of the site in which the advertisement is displayed.

Ardent SEO is a Google AdWords Qualified UK Company which means that we are experts in managing the most comprehensive, effective and ethical PPC campaigns on the web. We have had countless successes over the years with dozens of satisfied clients.

After signing up to a PPC campaign, a list of keyword search terms is generated and bidding can begin on an appropriate amount per search term. It really is as simple as that.

Moreover, signing up for local business advertisements will also enable you to target your services and products to customers located in specific geographical areas which will appear as PPC ads in Google Maps and Google Earth.

Below is a typical plan of action that outlines our online PPC campaign. Each month, a bespoke PPC report will be generated to chart a website’s results on all the major search engines.

Keyword Analysis

Together with your business, Ardent SEO will compile a list of your business key words by investigating your industry’s most popular search terms and phrases.

Competitor Analysis

Keeping an eye on the competition will enable you to keep ahead of the game.

Cost and Return Projections

Reasonable daily budgets can be established by assessing available marketing expenditure with realistic projections of expected revenue.

Setting up the PPC Campaign

Your business accounts with Adwords, Yahoo! Search Marketing and Microsoft adCenter can be set up for instantaneous results by writing scintillating advertisements with the appropriate keywords that only encourage the serious-minded user, linking to the relevant product or service page on your website.

Conversion Tracking

Monitoring conversion rates (from click through to purchase) will enable us to tweak your PPC campaign for the most effective results.

Monthly Reports

Every month, we will generate a report charting the success of your online PPC campaigns in order for us to provide recommendations on how to improve overall performance.

Call Ardent SEO today on 01483 267 915 for a chat with one of our SEO advisors and discover how quickly your PPC campaign can be set up to provide you with instant results.