OFF PAGE OPTIMISATION

Submitting your Site to Search Engines and Directories

The three main search engines are Google, Yahoo! and MSN, which require manual submission. However, there are hundreds more on the web and, despite the fact that belonging to a myriad of search engines doesn’t necessarily yield more business because the top three players effectively control the lion’s share, most of them can be submitted to automatically in a relatively short space of time. There are also free directories, including DMOZ (Open Directory Project), the largest most comprehensive human-edited directory of the web and Google Maps, to name but two.

Inbound Links/Linking Partnerships

Another measure of a site’s presence on the web is its popularity, which is measured by the number of its inbound links. The theory goes that if hundreds of sites link into you, your site must be popular and thus have value, particularly if the links come from very popular and important websites. Such criterion is referred to as Page Rank.

Link exchange partnerships may be found with popular/topic related web directories, online press releases, articles, blogs and industry related websites, etc.

Social Media Networking

Bookmarking services (e.g. Delicious) and social networking sites (e.g. Twitter, Facebook, MySpace) are the latest tier of the web to capture the interest of literally millions of users. Missing out of the latest online phenomena is without doubt detrimental to your internet presence.

Bespoke profiles with full contact details can be uploaded in order to introduce your business to the latest generation of internet savvy users on the web.

Manage Paid Search Campaigns

In order to run a Pay Per Click campaign, an account for each search engine must be set up; the three main providers are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Keywords are then bid for after registration.

Budgets can quickly escalate so it is vital to establish a reasonable monthly budget with regard to any search engine marketing campaign.

Google Analytics

Google Analytics is a superb toolset and is an absolute must have for any website owner. Its functionality includes visitor tracking (new and repeat), traffic sources (search engine and website referrer), visitor location, visitor behaviour, visitor trends, and much, much more. The information is gathered from a simple piece of code which is inserted across your website.

Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience. Improve your website return on investment, increase conversions and make more money on the web.

With over 80 reports, your Google Analytics account will track visitors through your site and will keep track of the performance of your marketing campaigns, whether they are AdWords campaigns, email campaigns or any other advertising programme. With this information, you will know which keywords are really working, which ad text is the most effective and where your visitors are dropping off during the conversion process.

Google Analytics is a full-featured, powerful analytics package. AdWords advertisers can find all these benefits from within their AdWords account. Google Analytics has been fully integrated with AdWords. All your reports and settings are available from the Analytics tab.

Ardent Creative will set up Google Analytics for your website and offer ongoing advice from the results on how we can improve the effectiveness of your website.

So what’s the next step?

Call Search Engine Optimisation Agency today on 01483 267 915 for a chat with one of our SEO advisors and discover how quickly the search can be over for your business.

See our Contact Us page for further information.