CASE STUDIES

Company:

Industry:

Garden Centres

Services:

Complete site rebuild, search engine optimization, website analytics, conversion tracking, link building, content development, Google Analytics.

Challenge:

Squire’s is a leading garden centre in an extremely competitive marketplace. Ardent Creative was commissioned to build their website from scratch and was able to produce a truly informative and classy site.

It was then over to Ardent SEO to ensure that the site was search engine friendly – after all, what is the use of having a great website when no one can find it?

Results:

To date, Squire’s is consistently at the top of the first pages in Google, Yahoo! and MSN for the site’s major keywords. It has a solid network of linking partnerships and is recognized by Google as being a trusted site.

Site traffic has increased exponentially since the website was launched; and by installing Google Analytics, Squire’s has been able to track the number of visits per day, where exactly they are coming from (search engines, direct referrals, etc.) and which pages on the site are the most popular and profitable.

Testimonial:

"We are really grateful to Ardent SEO for helping us reach the top of Google ... and staying there!"

Company:

Industry:

New and second hand caravans and awnings.

Services:

Complete site rebuild, search engine optimization, website analytics, conversion tracking, link building, content development, Google Analytics.

Challenge:

Once again, Ardent Creative was asked to redesign Michael Jordan Caravan’s website. Owing to the fact that the site has many many pages, with generic and specific information about various caravan and awning products, it was vital that the site’s coding was in alignment with the very latest search engine compatible protocols.

Ardent SEO subsequently performed a full on-page optimisation process for each and every page to enable search engines to pick up every service and product advertised on the website.

Results:

For specific geographical keywords, Michael Jordan Caravans is consistently top of the first pages of all the major search engines.

Moreover, the website is listed in all the major caravans directories as part of its off-page optimisation strategy, and as a consequence has many referring visitors from other sites of a similar nature, thereby ensuring that the right type of visitor is attracted to the site.

Testimonials:

"Ardent SEO have helped Michael Jordan Caravans get onto the first page with the search term 'caravans' and to top of the first page with 'caravans Surrey'. Cheers Ardent SEO!"

Company:

Industry:

Estate Agents

Services:

Search engine optimization, website analytics, conversion tracking, link building, content development, Google Analytics.

Challenge:

The Estate Agent industry is highly competitive – every town and village has a multitude of companies vying for business. And in today’s depressed housing market, the challenges are even greater for a small family-owned business such as Crowes to capture the market share.

Results:

By focusing on industry- and geography-specific keywords, Crowe’s has consistently dominated the very top of all three major search engines, despite the competition.

Indeed, Crowes is an excellent example of how important it is to establish a business’s niche market and optimize a site accordingly. Too often, websites try to attract visitors from a wide range of search terms with the result being that they in fact attract very few visitors at all.

Moreover, by monitoring daily traffic to the site via Google Analytics, it is possible to tweak even further the relevant keywords for each page of the company’s site.

Testimonial:

"Crowes are consistently on the first page for 'estate agents guildford'. Even in these difficult economic times, business is booming."