SEO Ardent is a Surrey based digital marketing agency.

ARDENT SEO Your search is over.

You’ve built an all-singing, all-dancing website – sophisticated navigation, secure online payment system, fancy photography – but as the weeks and months go by, you realise hardly anyone is contacting you, let alone buying your services or products.

Why?

Most probably because no one can find your website in the major search engines, namely Google, Yahoo! and Bing

Whether it is through Search Engine Optimisation (SEO) or paid advertising campaigns, such as Pay Per Click (PPC), Ardent SEO’s main aim is all about making sure that your website is visible on the web, and ideally at the top of the rankings.  Indeed, SEO and PPC are vital if a business is to succeed in today’s increasingly competitive online environment because increased site traffic translates as more potential customers and sales opportunities.

Ardent SEO, Search Engine Optimisation Agency , based in Surrey is a Google Analytics Qualified Company and has had countless successes over the years with hundreds of satisfied clients. Not only do we offer professional expertise in search engine optimisation and Google AdWords Pay Per Click campaigns, we also supply a full complement of web design and web hosting solutions.

Call us today at our Surrey Office to see how we can serve your business in achieving top search engine rankings across the major search engines. We also offer a free search engine report to start you off.

What actually is a search engine?

Search engines are basically the Yellow Pages of the web. There are literally hundreds of search engines; however, the three main players are Google, Yahoo! and Bing.
The basic functions of a search engine are:

Crawling the Web

Automated programs, called spiders or ‘bots’, crawl the web via its hyperlink structure, which comprises all the web pages on the internet (current estimates suggest there are approximately 20 billion existing pages).

Indexing

Once a page has been crawled, its content can be ‘indexed’; in other words, specific content taken from the site is placed in the search engine’s database and catalogued.

Query Processing

Search engines handle millions of online queries every day to find specific content. Information is retrieved from the search engine’s index which matches the given search query.

Ranking results

Sophisticated algorithms used by the search engine sort the relevance of all given results generated from the index. They are then displayed in descending order of relevance on the search engine results page (SERP).

How do I get to the top of the search engine listings page?

The holy grail of SEO! There are a number of ways to increase your chances of being ranked favourably on a search engine’s listing page; however, it is important to bear in mind that it can take weeks or even months to show up on, or even move up, the list. And more specifically, there is no guarantee of ever being at the top of the list, particularly if the competition for specific search engine keywords is high.

However, by establishing your niche market and the key search terms for your company’s business, your chances of success are greatly improved. And with patient determination and a structured, well managed, online marketing campaign, seeing your business’s website at the very top of the search engine rankings can be a realistic and achievable goal.

Indeed, many of our clients have consistently achieved page one ranking for a selection of keywords and phrases for their business.

So what’s the next step?

Call Ardent SEO at our Surrey office today on 01483 267 915 for a chat with one of our Search marketing Experts and discover how quickly the search can be over for your business.